Noted copywriter,
content creator
& Scrabble threat, based in Melbourne.
About
As a Melbourne-based freelance writer, I’ve spent years working towards a Meryl Streep-esque level of copy versatility. My inbox is always open to new projects, especially ones that tap into my creativity, quench my thirst for knowledge and/or support my spiralling addiction to Crispy M&Ms.
Work
I’ve had my way with words in all forms. As a staff writer for Urban List, I mastered long-form editorial and social copy. As a content marketer at Narratiive, I mastered EDM campaigns, content strategies and CRM systems. As an agency copywriter at Hedgehog, Cyclone Creative and Cassette, I’ve mastered integrated campaign ideation, branding, strategy and advertising copy. And as a freelance copywriter, I’ve mastered everything in between.
You can peruse examples of my work below.
Industries
Tourism, Education, Finance, FMCG, Aged Care, Hospitality, Software & Technology, Furniture & Homewares, Property & Real Estate, NGO, Retail, Government, Infrastructure, Catering & Events, Health & Beauty, Fintech, Interior Design, Pharmaceuticals, Video Production, BNPL, Automotive
Brands
Urban List, Woolworths, Visit Victoria, Nimble, LinkedIn, RMIT University, Quest Apartment Hotels, Sekisui House, Schiavello, Great Ocean Road, Hinkler, Pepperstone, Dulux, Melbourne Airport, Vicinity Centres, Chapel Street.
Tigerair, Peroni, Youfoodz, RACV, Pause Fest, Bank of Melbourne, Intrepid Travel, Lucasfilm, Hey You, Crown, Pattysmiths, Soul Burger, Amplify Kombucha, Cosmo Group, Banksia Florist, Fresh Fresh Flowers, Supreme Leader, Luson, Bae Juice, Urban Lighting Group, Bunji Catering, Revolver Lane, Ripley Town Centre, Immij, Sproutag, Wildebeest, Penda, Scratch Productions, University of Technology Sydney, Roster Right, Workforce Analytics, Global Victoria, The Timber Yard, MoneyQuest, The Torch, Hedgehog Agency, SPASA Australia, RMIT Online, Eva Mattress, Clover.com.au, Carbar, Converged Technology, Cm3, Payo, Green Assembly, Zeller, The Career Academy, Broadway Sydney, MGC Derma, Wipertech, MGC Pharma, Cyclone Creative, Maxwell Baynes, MEET, Costas Construction, Contemporary Hotels, Sassy Saints, Fairview, SHADES, Pool & Spa Warehouse, Axe Group and Ratify.